Nearly 1 in 3 Norwegian children have PFAS levels above safe limits. It's time to look at what we buy.
PFAS are found in everyday products — including paper. meela bamboo toilet paper is PFAS-free, chlorine-free, and made from 100% bamboo. 370 sheets per roll. Nothing hidden.
Source: Folkehelseinstituttet, 2023 — Environmental toxins in Norwegian children
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THE PFAS PROBLEM
Forever chemicals. In everyday products.
PFAS — per- and polyfluoroalkyl substances — are a group of over 12,000 synthetic chemicals used since the 1940s. They make products water-resistant, grease-proof, and durable. They are also virtually indestructible. In the human body, they accumulate over a lifetime. They do not break down.
of Norwegian children
have PFAS levels above the safe threshold, according to FHI's 2023 study of 669 children aged 7–14.
PFAS compounds
exist. They are found in food packaging, non-stick surfaces, waterproof textiles, and paper products.
countries
Norway, Sweden, Denmark, Netherlands and Germany have jointly proposed a full EU/EEA ban on all PFAS substances.
"Substances that accumulate in the body over time, because they are excreted so slowly, are what we are especially concerned about."
HOW WE'RE EXPOSED
It's not one product. It's the accumulation.
PFAS enter the body through food, drinking water, air, and everyday consumer products. Small amounts, repeated daily, over years. FHI measured 81 separate environmental toxins in Norwegian children. The sources are ordinary.
- Food & packaging
Fatty fish, meat, and food packaging are among the primary dietary sources of PFAS exposure.
- Drinking water
PFAS from industrial sites and firefighting foam contaminate groundwater across Norway and Europe.
- Textiles & clothing
Waterproof and stain-resistant clothing, carpets, and upholstery are treated with PFAS compounds.
- Paper products
Conventional paper and cardboard — including toilet paper — can contain PFAS from processing agents and bleaching.
- Personal care products
Conventional tampons, pads, and other personal care products have tested positive for PFAS indicators in independent studies.
OUR ANSWER
One less source. Every single day.
You can't control what's in the air or the water. You can control what you buy. meela toilet paper removes one daily source of PFAS exposure from your household — completely, and permanently.
PFAS-Free — tested
Not just 'we don't add it.' Independently tested. Report available.
Chlorine-Free
No chlorine gas bleaching. No dioxins formed. No toxic residue.
100% Bamboo — no wood pulp
Bamboo needs no pesticides, grows back without replanting, and processes cleaner than wood pulp.
370 sheets per roll
More than double the average conventional roll. Less waste. Less packaging. Less of everything.
SIDE BY SIDE
The full comparison.
| meela. | Conventional | Recycled paper | |
|---|---|---|---|
| PFAS-Free | ✓ | ✗ | ✗ |
| Chlorine-Free | ✓ | ✗ | ~ |
| Sheets per roll | 370 | 165 | 200 |
| Plastic-Free | ✓ | ✗ | ✗ |
| Biodegradable | ✓ | ✗ | ~ |
| Toxin report public | ✓ | ✗ | ✗ |
In Their Words
What the switch actually feels like.
"Supert toalettpapir — jeg er kjempe fornøyd."
"Bra kvalitet på produktet, og det er ikke pakket inn i plast."
"I read the FHI report and couldn't un-read it. Switched everything I could control. This was the first swap. Still here two years later."
Never run out. Never compromise.
Your household uses toilet paper every day. Set it once — delivered monthly, PFAS-free, every time.
First delivery within 48h. Cancel any time.
Our Mission
meela. was built on a simple observation: the products we reach for every day, without thinking, are often the ones no one has questioned. FHI found environmental toxins in nearly every Norwegian child tested. Most of those sources are products we choose to buy. We can't fix the water. But we can fix the paper.